Napoli & Co. — Services
01
SEO roadmaps
Turn broad search goals into a more considered direction for your content. A roadmap helps clarify priorities before the next round of work begins.
02
Content audits
Look closely at what is already published. An audit brings existing content into view so decisions about what to keep, improve, or revisit have a stronger foundation.
03
Content refreshes and optimizations
Revisit existing pages with readers and search intent in mind. The focus is on making useful content clearer, more relevant, and easier to find.
04
Editorial content briefs
Help in-house writers begin with a clear sense of the topic, audience, and purpose. Briefs provide direction while leaving room for your team’s expertise and voice.
A connected approach to content.
Planning, reviewing, improving, and writing are all connected. A clear content strategy and SEO approach can help guide priorities. An honest look at your existing content can reveal opportunities, and thoughtful briefs may help your in-house writers carry the work forward.
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